E-commerce Formulas You Need to Know
From AOV and gross margin to CPM and ROAS — master the formulas that drive e-commerce analytics and growth.
AOV Formula
Average Order Value formula and how to calculate it.
Learn the formulaBreak Even Formula
Break-even point in units and revenue, contribution margin.
Learn the formulaCAC Formula
Customer Acquisition Cost formula and examples.
Learn the formulaCart Abandonment Rate Formula
How to calculate cart abandonment and completion rate.
Learn the formulaChurn Rate Formula
How to calculate customer churn rate.
Learn the formulaCOGS Formula
Cost of Goods Sold formula and worked examples.
Learn the formulaConversion Rate Formula
How to calculate conversion rate for e-commerce.
Learn the formulaCPM Formula
Cost Per Mille formula for advertising.
Learn the formulaCustomer Retention Rate Formula
How to calculate customer retention and repeat purchase.
Learn the formulaDiscount Formula
How to calculate discounts and sale prices.
Learn the formulaGross Margin Formula
Gross margin calculation and interpretation.
Learn the formulaInventory Turnover Formula
How to calculate inventory turnover ratio.
Learn the formulaLTV Formula
Customer Lifetime Value formula and examples.
Learn the formulaMarkup Formula
Markup vs margin and how to calculate both.
Learn the formulaMRR Formula
Monthly Recurring Revenue formula and ARR, net new MRR.
Learn the formulaProfit Margin Formula
Net and gross profit margin formulas.
Learn the formulaROAS Formula
Return on Ad Spend formula and examples.
Learn the formulaSell Through Rate Formula
How to calculate sell-through for inventory and products.
Learn the formulaReady to Put These Formulas to Work?
StoreRadar calculates these metrics automatically for your WooCommerce store.